Foam & Feather is a brand development project that combines my passion for visual design and illustration. Inspired by laid-back coastal culture and modern café aesthetics, the concept explores how a café brand can feel both expressive and approachable while standing out in a crowded market.

​

The project focused on creating a café brand that feels playful, memorable, and full of personality while maintaining a modern, polished aesthetic. From early hand-drawn sketches to the development of a custom illustrated mascot, the visual identity was designed to bring warmth, character, and storytelling into every touchpoint. The scope included logo design, brand identity development, illustration, and social media assets, resulting in a cohesive brand system that captures the playful, coastal vibe of Foam & Feather.