I started by researching modern supplement and nutrition brands to understand key user pain points in the market. Many lifestyle wellness brands face skepticism around high price points, vague claims, and confusing terminology, which makes trust a major barrier.

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To counter this, I focused on bold, minimal design and clear storytelling to shape user perception and reinforce the importance of consistency across the brand. Utilizing a precise, custom dieline and high-quality photography, I created a polished, professional image for Willow.