Designing an Immersive, Branded Retreat Experience for OMERS Private Equity
PROJECT SUMMARY
OMERS Private Equity regularly hosts corporate retreats to bring together employees from across the company for a multi-day experience focused on connection, collaboration, and team building. Set in Niagara-on-the-Lake, the event required a visual identity that balanced the professionalism of the OMERS brand with the character of the destination.
I developed the retreat theme and visual identity from concept to execution, translating event goals into a cohesive branded experience. I delivered attendee-facing materials for over 80 participants, including email invitations, event booklets, seating charts, place cards, lanyards, and on-site signage. Through regular stakeholder check-ins and review sessions, I refined the creative direction to ensure alignment with the client's vision and consistency across all touchpoints. These elements created a seamless experience that reinforced both the event theme and the OMERS brand.
TIMELINE
Apr 2026 - Jun 2026
ROLE
Graphic Designer
TEAM
Executive Assistant
PROJECT TYPE
Event Graphic Design, Creative Direction, Print Design
THE CONCEPT
Capturing the professionalism of OMERS while embracing the charm of Niagara-on-the-Lake
I wanted this project to balance the professional look and feel of OMERs with the small town charm of Niagara-on-the-Lake and the elegance of the Queens Landing Hotel. Inspired by the hotel's Georgian architecture and classic details, the visual identity pairs soft, flowy scrapbook-style layouts with OMERs' grounded colour palette and typography to create a warm, flowing system that feels both professional and relaxed.
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Display Font: Roboto
The quick brown fox jumps over the lazy dog.
Body Font: Open Sans
The quick brown fox jumps over the lazy dog.
Retreat Booklet
Some of my favourite spreads from the booklet, featuring venue information, event schedules, activities, and introductions to fellow attendees. Full booklet is available upon request.
On-Site Graphics
RESULTS
Designing a Branded Experience That Foster Connection
Delivered a cohesive branded experience across all event touchpoints, ensuring a seamless attendee journey while meeting tight production deadlines and achieving strong client satisfaction.